If you watch Premier League football each week, you might have noticed a sudden change in the sponsors appearing on the front of Premier League team’s shirts. Gone are the days of Sharp, Cools, JVC, and Hewlett Packard. Those companies have been consigned to the football kit sponsor rubbish pile. Nowadays, there is a raft of sports betting companies, even some from abroad, that go up against each other on the shirt sponsorship front. This is a sign of the times. A sign of the online sports betting movement that is engulfing the UK. And if you are new to the scene, here is what you need to know.
Smooth and Secure Registration Process
The signing-up stage has been ironed out over time into a smooth, seamless, and quick process. From entering your personal details, verification happens quickly nowadays due to the rapid cross-checks made when a government-issued document or photo is uploaded.
Technology is also able to identify deep fake identities as part of the clampdown on underage gambling. Of course, there are also online gambling sites where verification is not required, but we would advise checking the licensing (found at the bottom of each website page) to ensure the provider is operating legally.
Sports Betting meets Innovation
Once registered, the funding of sports betting is also a simple process and can be done nowadays with a variety of payment methods, including cryptocurrency. And as simple as that, you are ready to venture onto the virtual sports betting floor. The online bookmakers have undergone a significant makeover in recent years, with advances in technology and software providing online sports betting providers with greater capabilities.
Innovation on these platforms has manifested itself in the form of interactive features that provide an experience that is more than just sports betting. You might have to shop around a bit, but some online bookmakers have secured the rights to stream sporting events. This could be horse racing, European football, or the increasingly popular Esports. In a world where rights to broadcast sport are shared across numerous streaming platforms, having the convenience of a stream while sports betting is a bonus.
But what more can you do with a stream once you have placed your pre-event bet? Although streaming indicates a big step for online bookmakers, the improvement in live betting is also proof of innovation at work in sports betting. Alongside a live stream or an event on television, real-time odds allow you to bet on the action happening right before your eyes. The ever-changing nature of live odds add another exciting dimension to sports viewing and also allows you to test your knowledge of a sport. For newcomers, you are stepping into a digitally modified online sports betting arena which is more entertaining and interactive than ever.
What is coming up?
The beauty of sport is that it is omnipresent. Online bookmakers of the current era cover the whole range of sports, from football to rugby, to tennis, Formula One, cricket, and lesser-known sports such as squash, chess, and for a seasonal touch, winter sports. Although the Formula One and tennis seasons are winding down for the year, there is cricket being played in New Zealand right now, a Premier League title race that is becoming increasingly more competitive, and the full platter of North American sports such as NFL, NBA, and NHL being played throughout the festive period. The online sports betting floor is yours.
