Everyone that has placed wagers with online bookmakers is likely to have claimed a betting offer of some description. Most, if not all, bookies offer a welcome bonus to new players, and there are many existing customer deals to take advantage of throughout your time with a bookie as well.
The new customer offers tend to be more lucrative in the short term, but you want to ensure that the betting sites you join can provide value over a longer period as well.
Perhaps the most common and certainly the most popular betting offer is free bets. Most sign up offers include them, and you can get them on a regular basis with certain bookies too.
Some free bet sign up offers match your initial stake, while others go bigger with something like Bet £10 Get £30, which is essentially a 300% bonus on your initial wager.
More often than not, with every free bet promotion, you have to place a qualifying bet in order to receive your freebie.
British punters will be more accustomed to free bets, but in many other territories, the deposit bonus is far more common as a welcome offer.
The plus side with the deposit bonus is the potential to get a much bigger bonus than you would get with free bets.
However, deposit bonus betting offers usually come with wagering requirements, meaning you need to turn over the funds a number of times before it becomes withdrawable, and this can be tricky.
This is a type of promotion that is offered on a daily basis by some betting sites, and can apply to single bets or multiples.
On top betting sites such as Paddy Power and William Hill, you’ll find enhanced odds within each top event, and there is often great value to be found.
When there is a big football match or boxing fight on, some bookies may offer an enhanced odds welcome offer an an alternative to their main welcome bonus. In these instances, the boost will be huge, but extra winnings would be paid in free bets usually.
Money back offers can be marketed as a risk-free bet if they have no stipulations, and the premise is that you get your stake back – either as cash or a free bet – if you lose.
Some more specific money back offers do have certain requirements, though, such as money back if your horse loses by a head, or if the team you backed concedes after the 88th minute.
These deals often pop up around the Cheltenham Festival and other top horse racing meetings.
Lots of recreational bettors like to place accumulators, and acca insurance is offered as a consolation prize if just one selection costs you.
The refund is usually credited as a free bet, often up to a maximum of £10.
This is a fairly standard existing customer promotion that is offered by most of the best bookmakers in the UK.
While acca insurance provides some security for those who like their long shot multiples, the acca bonus suits those that like to shoot for the stars.
With an acca bonus, a percentage is added to your winnings from an accumulator, and in most cases, the more selections you add to your bet, the bigger the percentage increase.
There is also such thing as an acca boost, and with these, you get boosted odds instead of a percentage increase.
Best Odds Guaranteed
Horse racing punters that like to place their bets on the day of the race should all be taking advantage of best odds guaranteed, as it allows them to get a better price if their horse’s odds drift before the start of the race.
Each bookie sets their own time from which BOG is valid (usually 9am), and from this point, any of your bets placed on an eligible race will have whichever odds are the highest out of the price you take and the SP of the horse.
This is one of the very best existing customer promotions out there, and one of the many reasons that online betting on horse racing has become so popular.