Want to know everything about Soft2Bet? I’ve spent considerable time researching this iGaming platform provider, and I’m excited to share everything you need to know about this innovative company that’s transforming the online betting and casino industry.
Whether you’re an operator looking for a turnkey solution, a punter curious about the brands you’re using, or someone interested in the iGaming industry, this comprehensive guide will answer all your questions about Soft2Bet.
What Is Soft2Bet?
Soft2Bet is a leading iGaming turnkey solutions provider that delivers high-quality products and services for online gambling operators worldwide. Founded in 2016, the company has quickly established itself as one of the fastest-growing platform providers in the industry.
The company specialises in providing complete B2B iGaming solutions, including online casino platforms, sportsbook technology, and their revolutionary MEGA gamification platform. What sets them apart is their commitment to innovation, regulatory compliance, and creating engaging player experiences.
Headquartered in Malta with operations across multiple continents, Soft2Bet currently holds 19 licenses across 12 jurisdictions, making it one of the most extensively licensed platform providers in the industry.
The Soft2Bet Story: From Startup to Industry Leader
The Founding Vision (2016)
Soft2Bet was founded in 2016 by Ukrainian entrepreneur Uri Poliavich, who had a clear vision: to revolutionise the iGaming industry through innovation and player-centric experiences.
From day one, Poliavich focused on creating generational and innovative products rather than following the crowd. The company’s foundation was built on structured processes, compliance-first thinking, and a commitment to transparency that would later become its trademark.
I find it impressive how Soft2Bet avoided the shortcuts many startups take. Instead, they prioritised selecting markets with transparent supervision and aligned their product development to regulatory approvals from the very beginning.
Rapid Growth and Market Expansion
What started as an ambitious startup has evolved into a stable, leading platform provider. The company’s growth trajectory has been remarkable:
2016-2019: Established core platform and launched initial B2C brands
2019: Achieved ISO 27001 certification for information security management
2023: Unveiled the revolutionary MEGA gamification platform
2024: Launched Soft2Bet Invest, a €50 million iGaming Innovation Fund
2025: Achieved 85% revenue growth and 103% EBITDA increase
The numbers speak for themselves. In 2025 alone, Soft2Bet delivered impressive momentum across all verticals, with sportsbook GGR growing by 173% and casino games GGR rising by 190%.
Soft2Bet’s Core Products and Services
1. MEGA: The Game-Changing Gamification Platform
Let me tell you about MEGA (Motivational Engineering Gaming Application) – this is where Soft2Bet truly shines. Launched in 2023, MEGA has quickly become the company’s flagship product and is transforming how operators engage with players.
What Makes MEGA Special?
MEGA is not just another gamification add-on. It’s a comprehensive solution that unifies all gamification features into one application with a simple API integration. This means operators can implement advanced gamification without lengthy development cycles or complex integrations.
Key Features of MEGA:
- Missions and Challenges: Players complete tasks while playing casino games, increasing engagement and screen time
- Dynamic Leaderboards: Real-time competition between players with social interactions
- Collectable Systems: In-game items that players can collect, improve, or exchange
- Personalised Rewards: Tailored bonuses based on individual player behaviour
- Progress Tracking: Real-time data collection, allowing operators to reconfigure systems instantly
- Seasonal Campaigns: Themed events tied to holidays and special occasions
- Level Progression: Players advance through levels, earning better rewards
The Results Are Incredible:
Operators using MEGA have seen remarkable improvements:
- 400% increase in screen time
- 65% increase in Net Gaming Revenue (NGR)
- 50% increase in deposit amounts
- 45% increase in Average Revenue Per User (ARPU)
For specific brands, the results are even more impressive. Betinia saw a 106% retention uplift in Sweden, while CampoBet achieved a 128% retention increase in Denmark.
2. Turnkey Casino Solutions
Soft2Bet offers complete turnkey casino solutions that allow operators to launch their online casino quickly and efficiently. This includes:
- Access to over 12,500 games from hundreds of top-tier providers
- Integration with 120+ game providers, including Playson, Betsoft, Merkur Gaming, and PG Soft
- Customizable front-end and player account management
- Complete back-office systems
- Marketing tools and CRM integration
The beauty of their turnkey solution is that it’s ready to deploy, allowing operators to focus on marketing and player acquisition rather than technical development.
3. Turnkey Sportsbook Solutions
The Soft2Bet sportsbook platform is equally impressive, offering:
- Over 1,000,000 live events annually
- Pre-match and live betting options
- Comprehensive sports coverage
- Competitive odds management
- Risk management tools
- Integration with MEGA for enhanced engagement
In 2025, their sportsbook GGR grew by 173%, supported by a 150% increase in turnover, proving the platform’s effectiveness.
4. Payment Solutions
Soft2Bet supports 220 payment methods, ensuring players worldwide can deposit and withdraw using their preferred options.
Payment partners include:
- Visa and Mastercard
- E-wallets: Skrill, Neteller, MiFinity
- Local payment methods: Trustly, Klarna, Interac, Pix
- Cryptocurrency options: Bitcoin Cash
- Prepaid solutions: Paysafecard, AstroPay
5. Customer Service Solutions
The company provides comprehensive customer service solutions with a focus on localisation. In 2025, they achieved 100% native-language support coverage across all priority regions.
6. KYC & Risk Management
Soft2Bet takes compliance seriously, offering:
- Automated KYC verification processes
- Real-time AML monitoring
- Responsible gaming tools
- Player behaviour analysis
- Fraud detection systems
Soft2Bet’s Brand Portfolio: Proven Success Stories
One of the things I appreciate about Soft2Bet is that they don’t just provide technology to others – they’ve proven their platform works by launching and operating successful B2C brands themselves.
Major Soft2Bet Brands:
1. Betinia
Operating in Denmark and Sweden, Betinia is one of Soft2Bet’s flagship brands. In 2024, the brand saw active players increase by 75% in Sweden and 138% in Denmark, with GGR jumping by 47% and 148%, respectively.
2. CampoBet
Available in Denmark, Mexico, and Sweden, CampoBet has demonstrated the power of MEGA with a 128% retention uplift in Denmark.
3. Yoyocasino
A popular brand in Sweden offering a comprehensive casino experience.
4. Don.ro
The Romanian market specialist, which saw a 98% increase in retained players after implementing MEGA.
5. QuickCasino
Operating in Sweden with innovative localised gamification, including unique rally car collections tied to Nordic motorsports culture.
6. Tooniebet
Another successful brand in the Soft2Bet portfolio.
7. Elabet
Expanding the company’s reach into new markets.
8. Winota
Adding diversity to the brand portfolio.
These brands serve as proof of concept, demonstrating that Soft2Bet’s technology delivers real results in competitive markets.
Global Reach: Licenses and Markets
Soft2Bet operates in some of the world’s most regulated and competitive markets. The company currently holds 19 licenses across 12 jurisdictions:
North American Markets:
- Ontario, Canada: Successfully licensed and operating
- Denmark
- Sweden
- Romania
The company has also applied for licenses in additional US states and several Latin American countries, showing its commitment to regulated market expansion.
Platform Capabilities:
The Soft2Bet platform supports:
- 20+ languages
- 220 payment methods
- Multi-currency operations
- Localised content and promotions
- Jurisdiction-specific compliance features
The Leadership Team: Who’s Behind Soft2Bet?
Soft2Bet’s success is driven by an experienced leadership team:
Uri Poliavich – Founder & CEO
The visionary behind Soft2Bet, Poliavich, won Executive of the Year at the Global Gaming Awards EMEA 2025.
Max Portelli – Chief Financial Officer (CFO)
Overseeing the company’s impressive financial growth.
Oksana Tsyhankova – Chief Marketing Officer (CMO)
Leading marketing strategy and brand development.
Yoel Zuckerberg – Chief Product Officer (CPO)
The driving force behind MEGA and product innovation.
David Yatom Hay – General Counsel
Ensuring compliance across all jurisdictions.
Oleksii Zhytnik – Executive Director
Overseeing operational execution.
Martin Collins – Chief Business Development Officer (CBDO)
Leading business expansion and partnerships.
Awards and Industry Recognition
Soft2Bet has received extensive recognition from the iGaming industry. In 2025 alone, the company and its brands secured 17 prestigious awards.
Major Awards Include:
Global Gaming Awards EMEA 2025:
- Executive of the Year (Uri Poliavich)
- Platform Provider of the Year (Soft2Bet)
- Product Launch of the Year (MEGA)
SBC Awards Europe 2025:
- Acquisition & Retention Partner of the Year
- Industry Innovation of the Year
- Casino Operator of the Year – Silver (Betinia)
SBC Awards 2024:
- Innovation in Mobile
- Innovation in Casino Entertainment
Romanian Gaming Celebration 2025:
- Best Solutions for the iGaming Industry in Romania
SiGMA East Europe:
- Outstanding Contribution to Gaming (Soft2Bet Invest)
These awards aren’t just trophies on a shelf – they represent genuine recognition from industry peers and validation of Soft2Bet’s innovative approach.
Soft2Bet Invest: Supporting Innovation
In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million iGaming Innovation Fund designed to support startups and emerging ventures in the gaming sector.
What Soft2Bet Invest Offers:
- Financial investment in promising iGaming startups
- Mentoring from experienced industry professionals
- Distribution access through Soft2Bet’s platform
- Technical support and integration assistance
- Market entry guidance
The fund focuses on both iGaming and casual gaming innovations, helping prototypes progress faster toward market traction. This initiative demonstrates Soft2Bet’s commitment to driving industry evolution beyond their own products.
Technology and Innovation: What Sets Soft2Bet Apart
Modular Architecture
Soft2Bet’s platform is built on a modular, plug-and-play architecture. This means operators can launch in new markets in weeks rather than months, simply by toggling jurisdiction-specific compliance layers.
For example, an operator launching in Ireland can automatically enforce advertising watersheds and integrate the National Self-Exclusion Register with a single API update.
Mobile-First Approach
The platform was developed with mobile-first principles:
- Interfaces optimised for touch and vertical orientation
- Instant loading of gamification elements
- Synchronisation across devices
- Push notifications for engagement
This is crucial since over 65% of players bet from mobile devices.
Compliance as a Competitive Advantage
Soft2Bet doesn’t view compliance as a burden – they’ve turned it into a competitive advantage. Their MEGA platform navigates complex bonus restrictions in markets like Sweden and Ontario by using mission-based virtual currency systems instead of traditional deposit bonuses.
Real-Time Data and Personalisation
The platform collects data on user activity in real-time, allowing operators to:
- Reconfigure systems instantly
- Provide personalized content
- Adjust campaigns based on player behaviour
- Segment users for targeted promotions
ISO 27001 Certification
In 2019, Soft2Bet achieved ISO 27001 certification, confirming compliance with internationally recognised standards for information security management.
Recent Developments and Future Plans
Diego Simeone Partnership
In a landmark move for brand visibility, Soft2Bet’s premier brands Betinia and CampoBet announced Diego Simeone (legendary football manager) as an official brand ambassador. His passion and resilience perfectly align with Soft2Bet’s mission.
MEGA11 Launch
In February 2026, Soft2Bet launched MEGA11, a football manager experience designed to boost sportsbook engagement, further expanding their gamification offerings.
2026 Strategic Goals
Soft2Bet has outlined ambitious plans for 2026:
- Double key performance indicators year-over-year (GGR, revenue, portfolio scale)
- Launch new brands built for specific target audiences
- Secure at least five new licenses
- Enter several new regulated territories
Planned MEGA Enhancements
Future updates to MEGA include:
- AI module for real-time personalisation of challenges
- Expanded range of collectables
- Integration with loyalty platforms and social media
- Multiplayer scenarios, including guilds and PvP challenges
How Soft2Bet Compares to Competitors
Advantages Over Other Platform Providers:
1. Proven Track Record
Unlike providers who only offer B2B solutions, Soft2Bet operates successful B2C brands, proving their technology works in real markets.
2. MEGA Gamification
No other platform provider offers gamification as comprehensive and effective as MEGA. The documented results speak for themselves.
3. Regulatory Expertise
With 19 licenses across 12 jurisdictions, Soft2Bet has demonstrated the ability to navigate complex regulatory environments.
4. Speed to Market
The modular architecture allows launches in weeks, not months, giving operators a significant competitive advantage.
5. Complete Solutions
From games and payments to customer service and compliance, Soft2Bet offers truly turnkey solutions.
6. Innovation Focus
The €50 million Soft2Bet Invest fund and continuous product development show a commitment to staying ahead of industry trends.
Financial Performance: The Numbers Tell the Story
Soft2Bet’s 2025 financial results demonstrate the strength of their business model:
- Revenue: Increased 85% year-over-year
- EBITDA: Surged 103%, showing enhanced operational efficiency
- Sportsbook GGR: Grew 173% with 150% increase in turnover
- Casino Games GGR: Rose 190%
- Live Casino GGR: Jumped 307%
These aren’t just good numbers – they’re exceptional growth rates that demonstrate Soft2Bet is executing its strategy effectively.
Who Should Consider Soft2Bet?
Ideal for:
New Operators
If you’re looking to enter the iGaming market quickly with a proven platform, Soft2Bet’s turnkey solutions are perfect.
Existing Operators
Want to enhance player engagement and retention? MEGA can be integrated into existing platforms.
Multi-Market Operators
Planning to expand into multiple jurisdictions? Soft2Bet’s modular architecture and extensive licensing make multi-market operations seamless.
Innovation-Focused Brands
If you want to differentiate through cutting-edge gamification and player experience, Soft2Bet is the right choice.
Responsible Gaming Commitment
Soft2Bet takes responsible gaming seriously, implementing:
- Player self-exclusion tools
- Deposit limits and reality checks
- Time-out features
- Integration with national self-exclusion registers
- AML monitoring and compliance
- Age verification systems
The company’s compliance-first approach ensures operators can meet regulatory requirements while providing engaging experiences.
How to Work with Soft2Bet
Soft2Bet offers flexible partnership models:
1. Full Turnkey Solution
Complete platform including licensing support, perfect for new operators.
2. Options
Launch your brand on Soft2Bet’s proven platform with customisation options.
3. MEGA Integration
Add MEGA gamification to your existing platform through simple API integration.
4. Custom Solutions
Tailored packages for specific market needs or operational requirements.
My Final Thoughts on Soft2Bet
After researching Soft2Bet extensively, I’m genuinely impressed by what they’ve built. This isn’t a company making empty promises – they’ve proven their technology works through their own successful brands and delivered measurable results for partners.
What I Like Most:
Innovation That Works: MEGA isn’t just clever technology – it delivers documented improvements in retention, engagement, and revenue.
Regulatory Excellence: Operating in 12 jurisdictions with 19 licenses shows they understand compliance isn’t optional.
Transparency: They share real performance data and case studies, not just marketing fluff.
Complete Solutions: From games to payments to customer service, they’ve thought of everything.
Proven Leadership: Uri Poliavich and his team have built something sustainable, not just chasing quick wins.
Investment in Future: The €50 million Soft2Bet Invest fund shows a commitment to industry advancement.
Areas to Consider:
Premium Positioning: Soft2Bet positions itself as a premium provider, which means pricing may be higher than budget alternatives.
Complexity: With so many features and options, smaller operators might find the platform more than they need initially.
Rapid Growth: The company is growing fast, which is positive but requires strong operational management to maintain quality.
The Bottom Line
Soft2Bet has established itself as one of the leading iGaming platform providers through innovation, regulatory excellence, and proven results. Their MEGA gamification platform is genuinely transformative, and their track record of successful brand launches demonstrates the platform’s effectiveness.
Whether you’re an operator considering platform options, an investor evaluating the iGaming space, or simply someone interested in how modern online casinos and sportsbooks work, Soft2Bet represents the cutting edge of the industry.
The company’s ambitious plans for 2026 – including US market entry, new brand launches, and continued innovation – suggest they’re just getting started. With strong leadership, proven technology, and a commitment to compliance and innovation, Soft2Bet is well-positioned for continued growth.
Frequently Asked Questions About Soft2Bet
When was Soft2Bet founded?
Soft2Bet was founded in 2016 by Uri Poliavich.
What is MEGA?
MEGA (Motivational Engineering Gaming Application) is Soft2Bet’s proprietary gamification platform that enhances player engagement and retention through missions, challenges, rewards, and personalised experiences.
How many licenses does Soft2Bet hold?
Soft2Bet currently holds 19 licenses across 12 jurisdictions worldwide.
What brands does Soft2Bet operate?
Major brands include Betinia, CampoBet, Yoyocasino, Don.ro, QuickCasino, Tooniebet, Elabet, and Winota.
Where is Soft2Bet headquartered?
Soft2Bet is headquartered in Malta.
How many games does the Soft2Bet platform offer?
The platform offers over 12,500 games from hundreds of providers.
What is Soft2Bet Invest?
Soft2Bet Invest is a €50 million innovation fund launched in 2024 to support startups and emerging ventures in the iGaming and casual gaming sectors.
Can MEGA be integrated into existing platforms?
Yes, MEGA can be integrated into existing operator platforms through a simple API.
What payment methods does Soft2Bet support?
The platform supports 220 payment methods, including credit cards, e-wallets, local payment solutions, and cryptocurrency options.
Want to learn more about Soft2Bet or share your experience with their platform? I’d love to hear from you! Drop a comment below and let’s discuss how this innovative company is shaping the future of iGaming.
Have you used any Soft2Bet brands like Betinia or CampoBet? What was your experience? Your insights help other punters and operators make informed decisions!